Small Business Blog

Last weekend I attended the Crave Seattle show. It was basically a lot of vendor booths separated by category (shopping, pampering, cooking) focusing on attracting women clients. One of the booths was for Holiday Golightly, a company specializing in group travel planning for girlfriends. This is a fun group of people, and they carry that message from the witty name of the company all the way down to the disclaimer on their email marketing messages.

You know the ones: “This email was sent to you because you requested information from us. Please click here to unsubscribe at any time.”

The Holiday Golightly team took it a step further and made that message fit in with their overall brand:

(If you’d prefer to be removed from our mailing list, we’ll cry about it for a few hours, wondering “Why? Why? Why? What did we do wrong? Were we too needy? Too distant?”, and then beg and plead – but just inside our heads – and then we’ll tearfully remove you from the list, all the while listening to sad Barry Manilow songs that will forever remind us of the brief time we had together. And it may sound pathetic, but you can come back to us any time if you change your minds! Don’t tell Dr. Phil we said that! Call us!)

To unsubscribe, email info@HolidayGolightly.com and callously write “unsubscribe” in the Subject Line. Go ahead. Break our hearts.

These people sound like a lot of fun, even when you are breaking up with them. Actually, with a message like that, they probably don’t have many breakups. It reminds me of the Southwest flight attendants who make the safety instruction interesting enough to actually pay attention.

Are you putting your personality or message on every face of your business? Even the boring ones?

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